Wellness Tourism
Consumer demand for wellbeing is accelerating rapidly - from wellness tourism to healthcare - everyone around the world is taking health and wellbeing far more seriously than ever before.
Wellness tourism accounts for $439 billion of the global travel industry and is growing at a rate of 9.5% per year, which is nearly 50% faster than overall global tourism.
It is the perfect time for your hotel or resort to be a leading player in the wellness tourism sector.
We believe our approach is unique as we treat every business as an individual case.
We don't believe there is a "one fits all" approach in the field of wellness tourism.
All projects that we undertake are focused on meeting the individual needs of our partner clients and we work together to ensure the best results.
Services
We offer a dedicated service for hotels, spas and wellness resorts who are looking to increase their turnover in the wellness tourism market.
We will help you by solving problems, providing insights into the industry and formulating ideas and solutions to help you grow your business.
We can proudly refer to ourselves as hospitality professionals and we appreciate and understand what the term "wellness" refers to, especially when considered in relation to the wellness tourism market.
Travellers are increasingly seeking quick and effective wellness breaks that offer a brief change of scenery, relaxation and healthy activities. This makes it the perfect time to take advantage of the market share.
We look at all aspects from:
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Spa and wellness treatments
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Room service
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Food and beverages
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Cosmetic products
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Bedding
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Housekeeping
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Fitness
We also consider your property's location, marketing strategies and wellness travel concepts so we are perfectly placed to provide a detailed report and discuss our recommendations on how to excel in the wellness sector.
If you are happy with our recommendations we will work together with you to develop the full plan and to achieve your wellness objectives.
How Can We Help?
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Understand and respond to the rapidly growing wellness tourism sector
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Re-positioning venues and locations to meet and exceed the needs of the wellness traveller
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You want expertise from a leader in the industry
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You want to grow your wellness sector
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You want to offer a better wellness product/service
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You want a stronger focus on wellness within your brand
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You have a wellness facility that isn't achieving the results it should be
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You require a concept to be reviewed or created
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You want to increase productivity, revenue and profit
Key areas we excel in:
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Market research (including spa treatments, target markets, prices and competitors)
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SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
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Branding/rebranding (including vision, logos and PR)
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Cost efficient offline marketing - printed documentation and advertising
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Online marketing - website, SEO and targeted advertising
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Website design, content, pictures and language
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Creating a spa/wellness information pack
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Step-by-step guest communication
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Ensuring a steady client flow
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Excelling in guest service - from the enquiry stage to the completion of the treatment
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Achieve client/guest satisfaction, retention and loyalty
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Solutions to improve the effectiveness of marketing and promotions
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Marketing and brand positioning strategies
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Creating demand and visibility for hotels and wellness resorts, e.g. new services and markets
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Representation through public relations, events and conferences
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Editorial write-ups and press releases including distribution to various media sources
If you would like to know how we can assist you to meet your objectives in the wellness travel market, please contact us at info@medicalwellnesstravel.co.uk
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